Can A Book Be Promoted TOO Much??

I've enjoyed my time as a new book blogger.  While I visited a few book blogs from time to time before I started my own, I did not realize the depth of this community.  I seem to be having a hard time both finding my niche and finding blogs that seem to cater the the type of reader I am.  I've been to many, many book blogs this past few months.

I noticed that I started to see a handful of the same books over and over again.  There was acclaim everywhere for one that sticks out in my mind.  At first I thought it may be an interesting read and perhaps worth checking out.  Then I kept seeing images of the cover everywhere I went and found it a bit annoying.  I didn't realize how irritated I was until I received a gift guide in the mail from Chapters Indigo.  If you scroll over to the third page, Heather's Picks, and look at the bottom you'll see the book I am talking about.  While I have seen quite a bit of most of the books on the page, the one that I've seen to most of and that I want to see no more of is The Night Circus by Erin Morgenstern.  Seriously, I feel like I'm going to go insane if I see this cover one more time or hear its praises.  At this point, I DON'T CARE!!!  It may be a wonderful read, but the promotion went beyond the interest stage to the downright annoying stage for me.

But I suspect while publishers may lose a potential reader here and there, their gains by such promotion probably outweighs the losses. 

Does anyone else feel this way? (Please someone tell me that I'm not the only one over-sensitive about this!!!)